We've thought of everything

Customers are pure gold. Once you've got them, you want to hold onto them. And, in a competitive world, keeping customers means looking after them properly.

Because every business is different, Maximum CRM has flexibility built in. Meaning you get to tailor a wide range of vital Customer Relationship Management services to your exact needs.

Here's how the Maximum CRM system helps businesses build - and maintain - healthy, profitable, positive long term relationships with customers and prospects.

 Efficient autoresponse

Maximum CRM's super efficient non-managed autoresponder lets you reply automatically to customers with specially-targeted messages. By distributing marketing and communications campaigns automatically, you save time and money.

Delaying or chaining replies lets you send a logical sequence of emails. Messages, customized by name and email address, appear to have been written manually. And using the enquirer's subject line makes your responses even more personal. You can arrange regular communications with specific customer and enquirer segments, creating a positive dialogue.

Limiting the number of times an autoresponder reacts to a specific email address is great for things like 'on vacation' messages, because it only sends to an individual email address once.

Set up as many autoreponders as you like. There's no limit. And our system supports both HTML and text emails for real creative flexibility.

 Unlimited mailing lists

Every business knows the power of cost effective direct response marketing. Maximum CRM helps you build an unlimited number of mailing lists using customer and enquirer data.

This allows very precise targeting and intelligent personalization. Imagine being to target as tightly as zip code level, marketing different offers to buyers and non-buyers in small but lucrative areas.

Taking into account data protection and privacy, you can set up effective 'do not email' lists, barring delivery to specified addresses. And you can prevent competitors from getting hold of your marketing materials directly.

The system supports anti-spam measures and anti-spam legislation. It has the flexibility built in to help you comply now and into the future.

 Intelligent email management

Maximum CRM lets you store frequently-used emails so you don't have to re-type the same message over and over again.

Headers and signatures are stored separately and can be assigned to specific emails via a template-style system. This assures consistency of look and feel - vital for your brand.

You can save emails into pre-set categories and track them by the number of messages sent, emails opened and number of site visitors. This gives you invaluable information about the success of your communications and helps you plan future marketing activity effectively.

 Marketing and communications campaigns

Our intelligent campaigns system allows you to include new subscribers at the start of a campaign or slot them into the current campaign mid-way.

It lets you send sequences of specially-created emails to individually-targeted mailing lists. You take full control of your marketing communications, while the system bears the administrative burden.

 Intuitive file management

File management via the CRM interface is simple and efficient, both from the download areas and elsewhere. Files can be attached to specific products under named categories, giving considerable flexibility. They can also be attached to emails, either as attachments or inline images, giving your messages extra power.

 Secure customer records

It's impossible to succeed in a business without integrated, logical customer records. And you risk expensive consequences if you get it wrong!

Our system lets you track how much money customers owe in real time. You can update email addresses the moment you're informed of a change with our Quick Update pages. Unsubscribe a batch of people who don't follow normal channels using Quick Unsubscribe. Or subscribe customers to new mailing lists.

The ability to search customers by name, email address, email box, email domain, IP, session, zip code, city, phone, product owned and unsubscribe key gives you enormous flexibility.

A customer can have an unlimited number of phone numbers, email and snail mail addresses and we make three street lines available. Maximum CRM includes lists of provinces and states for many countries, worldwide.

You can view customer purchases, see which mailing lists they're on, check pending installments and subscriptions. You'll be able to look at payment information (credit cards etcetera) and 'live' coupons. You can even tell whether a customer has been banned and why, and prevent banned customers from buying online.

An unlimited number of notes can be attached to each customer record, and each note can have an unlimited number of files attached to it.

You can send emails to customers from the customer's page, for seamless efficiency. Links can be attached to a customer's record. And display raw information including processed installments and transaction attempts.

 Common sense order denial

If a customer doesn't match your conditions or criteria, you can prevent them from buying online. You can set the system to prevent selling an item to a competitor, or to a country where credit card fraud is widespread.

Order denial is based on email domain name, full email address or country, giving you plenty of opportunity to avoid problems.

Blocking sales to a banned email address helps you avoid communication problems with bounces, with a ban added automatically after three undelivered emails. (You can configure the number of bounces).

 Tell-a-Friend facility

Tell-a-friend, or 'member-get-member', is a powerful marketing tool. It lets people who like your website, or have enjoyed your products and services, to send an email inciting friends to visit. You write the email text so you're in control of every aspect of your outbound messaging.

We've included a means of tracking referred friends so you can award a .pdf or money-off coupon prize when someone makes numerous referrals. It is good marketing practice to reward people who send a lot of useful traffic your way. As advocates of your business, they're extremely valuable.

 Subscription handling

The seamless subscription element of Maximum CRM lets people buy access to private parts of your site, and it's customizable to suit your needs. You can set a subscription delay, changing how long it takes before the first renewal subscription charge is due.

Because customers can only access files for products they own, security is much improved. Infinitely better than lodging files somewhere non-secure in the hope nobody will guess where it is!

The initial price and subscription price are independent of each other. You can choose a setup fee at the beginning of the subscription, which later reverts to the regular fee. Use this feature to cover your expenses at the start of the subscription or give a break on the first payment.

And you can arrange for a failed payment email, for either subscriptions or products, to be sent automatically if the money doesn't come through.

 Product handling

Maximum CRM uses estimates from UPS as a basis for calculating shipping costs. Handling an unlimited number of products, it supports arbitrary shipping prices so you can easily charge a flat amount for shipping to a specific country.

Conveniently, the product Description and Summary fields can be used in the CMS.

Adding installment fees automatically and including product types means maximum convenience. Displaying the Terms and Conditions by product, either in html or plain text, keeps your customers properly informed. And you control access to individual products with a simple on/off switch.

 Flexible auto-sends

Accuracy is key to a good customer experience and repeat business is exactly what you want!

Maximum CRM lets you configure emails to specific customers when they buy a product. This way, instructions are sent automatically either to the customer, the fulfillment house or wherever else they need to go.

 Accurate invoices

Keeping invoicing under control is vital for a healthy cash flow. And essential to good customer relations.

Maximum CRM calculates taxes automatically for 100% accuracy. You can set up invoices for payment by installments or in full.

It's wise to give people a variety of payment options. Payments can be handled either through the transaction system or manually. This way, customers can opt to pay by check and by other means requiring manual processing.

Most invoice calculations are carried out by the database. This ensures consistency when the data is updated outside the CRM system. And it'll help you develop a variety of useful custom features.

You can even set explicit discounts for each line item of your invoices, giving you enormous flexibility and a high level of control.

 Smooth transactions

The system validates orders using a safe credit card processor. It supports American Express, Discovery, Mastercard, Visa, Paypal and 2checkout.

 Incentive coupons

Encourage customers with one-time coupons for products and subscription purchases. Personalizing coupons to individuals makes tracking the success of your marketing campaigns easy.

Coupons with a validity or expiry date can work as a strong incentive. You can integrate with the Auto Responders function and mail distinct coupons to every member of a mailing list.

 Telecomms via Asterisk PBX

A clever 'click to call' feature lets you make calls direct from the CRM system. The system can be set to call a specific CRM user. Once communication is established, it connects to the customer.

Site visitors can enter their phone number to trigger an automatic call back from your representative.

This way, when a customer wants to talk to your organization, there will be someone there to respond. Your telephone communications are handled efficiently and cost-effectively.

 Content Management System (CMS)

We support arbitrary URLs. In other words instead of being restricted by messy, meaningless URLs like this:
/index.cgi?okey=13213&Submit=Submit&FormType=general&Flags=31AllDates=
you can choose something search engine and customer friendly like /your_product_name

You can customize smart menus simply by adding a CSS (cascading style sheet) class. It's easy to associate menus with different classes for flexibility. And to maximize convenience, Maximum CRM allows specific tabs to stay highlighted when someone navigates to another page.

Feel free to add arbitrary meta tags! Create meta keyword tags using keywords that are specific to your pages. This is best practice for search engine optimization (SEO) as well as being essential for good navigation.

You can choose to redirect a URL to an arbitrary page, cloaking it without using a frame. This way, you can make external content look as though originates from your site and keep your brand under control. Or you can choose to support SEO by setting URLs to redirect without cloaking.

Multiple templates can be stored in the system's databases and your pages can refer to any template in the database. This makes it really easy to change the look and features of pages to suit your brand.

 Personal administration

It makes sense to have all your stuff in the same place. So you manage your own 'to do' list inside the CRM system, placing the 'to do' window anywhere in your browser. It'll persist when you load new pages, which makes life much easier.

You can add links to yourself or anyone inside the CRM system, and access links from it. And you can even transfer your list to another user - useful if you go on holiday.

 Multiple language support

We provide the Maximum CRM interface in a wide variety of languages so it'll work for you even if your business operates internationally.

 Unlimited custom fields for customer data

We give you an unlimited number of custom fields within each customer record. Each field has a default value, which can be left empty - you choose the fields you need.

You use this facility to identify different customer classes and record specific information about customers.

Vital for applying cutting edge Persuasion Techniques, you can also record a customer's criteria. The system also lets you target pricing by customer type, or by any other criteria you want to apply. Giving you a significant marketing advantage.

 Special Dealer and Reseller pricing

If a customer is classified as a dealer or reseller, you can apply special pricing. This cuts the burden of online systems and website management right down. Because dealers, resellers and the public all experience their own specific pricing, you can use the same website for all visitors.

 Contact us to discuss your needs

Use the form to your right or contact us to find out how we can support your plans.

Or, if you're already convinced about Maximum CRM and you want to buy, order now.