Productivity and Persuasion

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March 9th, 2010

One of the bonuses of learning to persuade is that we have the ability to work our skills on ourselves.   When we apply self-persuasion, we can naturally accomplish anything we set our minds to.

However, we must set the stage for productivity and there are a number of things we can do to increase our capacity to achieve.  These are simple, practical, and sometimes elusive activities and mindsets that come easily for some and are more of a challenge for others.  With persistence, comes progress.  I promise.

One of the most passive and pleasurable (though sometimes hard to attain from a time management standpoint) is getting enough sleep.  Our brains recharge us as we sleep allowing our bodies to cleanse, repair, and rejuvenate on a deep cellular level.

In terms of maximizing your productivity, think about your own internal rhythms and when you get the most done.  Are you an ‘early to bed, early to rise’ full of energy in the mornings type of person?  If so, try adding ten or twenty minutes to your morning by going to sleep a little earlier.  Conversely, if you’re a night owl, determine when you are at your peak in terms of getting things done.

These next two ideas may seem time consuming, but the energy you will get from them will help you incredibly in all aspects of your life.  Proper nutrition and exercise. UGH!! I know, it’s hard to eat right, junk food tastes good, it’s too difficult to exercise, it takes way too much time. I know, I know.  I used to think exactly the same way, but the myriad benefits you will gain from incorporating these into your life will more than make up for the effort and time you invest.

As creatures of habit, we do the next step instinctually.  Creating a routine helps with both starting a new, healthy habit and eliminating an old, unhelpful habit.  Success comes about as a result of your intention.   We’ve all been in ruts and know that they have a negative frame attached to them.  I’m not suggesting we all get ourselves in ruts where we can’t see the forest through the tress.  I am suggesting that we learn to do certain things without thinking--like taking your vitamins or starting the day out with a light and sound session, or working on your universes or expressing gratitude for the good things that come to you.  These are all routines that have a positive impact on us.

And lastly, creating stress free situations and environments is crucial.  Even if your work requires a certain amount of stress, if you’re constantly under deadlines you have got to make sure there are places in your life when you can simply decompress.   Sleep is not enough when it comes to decompressing either, so there has to be a hobby or meditative state or prayer or quiet time or time in nature, playing golf, playing cards with the grandkids... whatever pleases you--in order to unwind.

Incorporating these five steps into your life will boost your productivity, not to mention your health, well being, and peace of mind.

Warmly,

Kenrick E. Cleveland

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Staying Committed

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March 1st, 2010

Dear Persuader,

There are only two options regarding commitment. You're either in or out. There's no such thing as a life in-between.” -- Pat Riley

We’ve all been there. . . that perfect moment in the business life of a sales professional when we’ve made the sale and turned that prospect into a client.  It feels good.  We’ve done our job well.  But maybe something seems a little off.

This feeling is something to pay attention to.  Commitment is a tricky thing, a loaded word with connotations of “being stuck” and these days it seems many people are terrified of commitment in all arenas.

What should you be watching out for?  When a person gives you a commitment the biggest thing to look for is, are they congruent.  Is the person hemming and hawing?  Do they say things like, “I can probably swing that.”  The word ‘probably’ is a dead giveaway.  So is the word ‘try’.  If someone’s trying to buy or make a commitment, they’re not actually buying or making a commitment.

Were they really congruent when they gave you the ‘yes’ answer? Or were they less than specific?  “Yeah, I reckon so,” they might say.  Well, ‘reckon so’ doesn’t mean they fully agree to it necessarily.

You might be able to hear it tone of their voice (which is a hard one to describe in writing, but you know . . . they stop and start and um and uh).  Does their tone, when they agree, make you feel that they are really not committed?

You need to really evaluate if you’ve gotten a commitment from somebody, are they congruent?  Do they mean it?  If you spot any of the things like I just mentioned, the wisest thing to do is to stop and find out what the issue is.  It’s easier to fix an objection or a problem right then than it will be later on when you gloss over it (and letting the little nagging doubt grow into something larger) and just assuming or trying to convince yourself, well they must have been telling me the truth.  After all, all prospects tell the truth, right?  Just like all sales people do.

The thing is, we are truth tellers.  We tell the truth for all the obvious reasons, not the least of which is, that we want our unconscious mind to believe us.

It’s really important if you see any issues of congruency that you stop and say, “Listen, you know, you told me this answer but I’m just wondering if there’s anything else going on there that we need to explore.”   And then at that point, you’ll be able to deal with it and it won’t become a festering sore that will eventually erupt and lose you the deal.

Here's to staying committed!

Kenrick E. Cleveland

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The Core

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February 24th, 2010

Dear Persuader,

Spring is an exciting time for me, an exciting time for my continuing students, and an exciting time for MAXpersuasion. Spring is when our new students join us.

For existing students, the early weeks of a new MAXpersuasion year are a chance to review and reflect on all that has been accomplished. For new students, it’s a whole new world opening up, a world resplendent with both breakthrough techniques never before taught, and tried and true strategies and persuasion practices culled from the wisdom of ancient works to modern.

I find when beginning a new journey I like to have a map. I like to know where I’m headed and the many ways I can travel to get there. With this in mind, the first thing I go over with new students is the core philosophy of persuasion, the organizing principles that we’ll be studying as we proceed.

Orienting ourselves to maximize our learning begins with harnessing intention. To the extent our intention is working on our behalf, we will experience an amplification of the learning process, an acceleration of how well we do, and an effortless easing of the negative to positive in our lives.

Think of intention as our compass. It guides our behavior and our words, keeps us on track, and helps us anticipate what we’re going to need to make persuasion happen and create the results we desire. The intention process begins with initiating communication with our Other-Than-Conscious mind. This is a two-way road, allowing us to interact with and guide our Other-Than-Conscious to act within our parameters and by our request.

The next step is to externalize what we’ve begun inside with the process of creating trust and rapport with our prospects and clients. Trust is at the heart of every persuasion. Start with this simple truth and you will go far. There’s a name for (attempted) persuasion without trust: coercion. Trust can be learned as can the process of rapport building, and as we begin to build upon our skill sets of persuasion, these are two of the building blocks.

Once these are established, The Cleveland Method will go on to teaching you how to fully and completely get to the core of what your prospect or client wants, not on a shallow level (i.e. I want a new house), but on a deep core value level (i.e. I want to provide security and comfort for my family). This information is pure gold. With it, you can quickly and adeptly tailor your presentation to fit with exactly what your client wants. Instead of throwing all sorts of useless information at them (as with features and benefits selling), you are zeroing in on EXACTLY what they want.

As we continue on our journey together we’ll learn language strategies to create results the likes of which you’ve never before experienced, we’ll discover how to determine specifically what our prospects are saying and determine their models of the world so that we can better direct our words and actions for results. We will go through suggestion patterns which is all about knowing what to say, but also what NOT to say. (There is a list of words that will muddle up any presentation, discussion or communication and that list will be revealed and explained.)

Another core element of our process is the concept of framing. Is it a miserable gray day outside? Or is it a perfect day to cozy up to the fireplace and watch a movie? The frames we set for ourselves, our families, our clients determine how successful we will be. Frames exist in every human interaction and are really the structure of how we view the world. Knowing and understanding these unlocks tremendous opportunities that will make your skills soar.

After we’ve oriented ourselves to working with this powerful knowledge with the utmost integrity, The Cleveland Method delves into social influence skills. This information is dangerous in the wrong hands and have been used throughout history for evil (Hitler’s mass control techniques, cult indoctrination) and for militaristic benefit (the Chinese stratagems, mind control techniques generated in the U.S. military). We also learn how to eliminate resistance and use social influence always ethically and with integrity (without which, a sales person will never rise above mediocre).

We learn about core drives and how to manipulate (not a bad word) these core drives of our clients to sell. We discuss metaphor and storytelling as a way to deliver a pointed, pertinent message that will first, put our clients into a trance, and then easily drop into their subconscious the things we want them to think, feel, believe. Sound powerful? It absolutely is.

Metaphor can be thought of as the ultimate delivery system. I go through many strategies to make using metaphors easy and powerful. We then learn and apply The Hero's Journey to our personal stories and craft those stories to become so powerful that they'll surely sway all those that hear them.

As with any good road trip or sojourn, there is always a fair amount of “soul searching”, that kind of figuring stuff out on a deep level that happens when you have nothing but the open road in front of you. One focus of The Cleveland Method is Universe System.

We use this as a way to re-define the structure of our own selves on a personal, business and public level. The results of taking action with ourselves and using pinpoint precision to identify what's important in our own lives is so powerful and so extraordinarily important in our businesses. When you become capable of truly defining yourself, you'll find that it opens more doors than you ever thought possible.

I’m so excited to begin this journey with you now. If you have ever thought for even a moment that you'd want to study with me... now is definitely the time.

I've just restructured, repriced and revamped my coaching group for the launch of it's 7th year to make it a no-brainer for anyone who has a need to increase their income.

Please contact Kim at kim@maxpersuasion.com or (775) 562-4625 for registration and pricing.

To your success!
Kenrick E. Cleveland
@KenrickC

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Our Song: Eliciting Peak Emotional States for Powerful Persuasion

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February 11th, 2010

We’ve all had this experience: a song comes on the radio and we’re transported back to a time and place ten, fifteen, twenty years ago or longer. Maybe it was a song that reminded us of a time when we were struggling through a broken heart, or maybe it was just the opposite, the soundtrack for our first true love.

As you drift back in your memories to that girlfriend or a boyfriend, remember having a date with somebody that you really wanted to date. And if you didn’t have any dates in high school then pick another time.

When I was sixteen years old I met my first wife. Around that time Chicago had a song that was popular, ‘Twenty-Five or Six To Four’. To this day when that song comes on the radio I remember the new Toyota Celica GT that I had and the drive up the Columbia Gorge off into the middle of nowhere to see her and the excitement that coursed through my body and mind as I thought of being able to spend some time with her. To this day I hear that song and I’m there all over again. I’m in the memory, driving east on 84. The car has that new car smell. Chicago is playing on the radio. I have an incredible sense of power and anticipation and I’m trilled to be alive.

That was over thirty years ago and it’s crystal clear. And I’m taken back by a song.

Maybe right now in your marriage or with your significant other you have a song that when you hear it both of you say, ‘Oh, that’s our song,’ or maybe you’ve had an ‘our song’ in the past that you can remember.

What is that phenomenon and what does this have to do with persuasion?

It’s called anchoring and anchoring has everything to do with persuasion.

Music has the ability to put you in intense emotional states. These emotional states are connected with the stimulus of the memory. They travel through neuro-pathways of emotions and memories that words and language cannot. And sometimes music affects us so intensely that we want to share it with others, but a song that touches me deeply may not touch you as deeply. It’s extraordinarily individual and powerful. Aldous Huxley said, ‘After silence, that which comes closest to expressing the inexpressible is music.’

We’re constantly exposed to things that we have been conditioned to react to. It’s often been said that we are far more reactive than proactive. The human brain is really more on automatic pilot than it is a conscious device. We think we’re conscious. We have a vested interest in thinking that.  But we’re really not.

Most of the things you do are habitual. The deepest core things you do are obviously and completely automatic. How long can you pay attention consciously to your breathing? Seconds? A minute or two? But you sure don’t do it twenty-four hours a day. What about when you’re sleeping? If you had to consciously remember to breathe, we wouldn’t be here.

The key to this for persuasion purposes is, what if we could elicit an emotion and get it up to a peak and pair it with a unique stimulus so that any time we used that stimulus it reminded it of that emotion? That would be a pretty powerful tool, wouldn’t it?

This is not to say we’re going to elicit our prospect’s musical history and play the songs and attach that special, happy, excited or calm feelings to ourselves, but if you can understand the way anchoring works through the example of ‘our song’, then you’ve internalized the concept of anchoring.

And, you can use this knowledge by eliciting your clients’ strongest emotional states that are immediately usable for anchoring purposes and what would those be? Criteria. When a person tells you their highest criteria, it makes them emotional. They’ll feel it. And when that happens, you can pair it with some unique state. It’s just that simple.

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Small Changes ~ Big Changes

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February 2nd, 2010

Dear Persuader,

'Anyone who has never made a mistake has never tried anything new.' --Albert Einstein

The concept of change is a difficult one to define.  Sometimes things seem to stay the same for huge periods of time. Many people do their absolute best to hold on to things vehemently hoping to stave off the inevitable—their houses, way of dressing, hairstyles, friends, familiar belongings surrounding them all remaining the same giving them a sense of comfort, security.  This is a sad misconception. Holding on to outdated ways does not keep us more secure.

The world around us is constantly changing. The weather changes, time changes, seasons change… there is absolutely nothing we can do to hold back and working against it is incredibly detrimental to our growth.

I’m now in my late forties ready to make personal and professional changes which both excite me and scare me. And I face this thrill/fear with an eagerness to embrace the inevitable growth these changes will bring.

Now that we’re a little way into the New Year, it’s time to take inventory of what needs to change for you.  I wrote a little bit about resolutions at the beginning of the year. This is a basis for change for some people, a nice trigger. However, larger changes come at you at unexpected times, not on a predictable timetable, many times without our consent. (Scary.) And managing our fear over these changes is really the key to happiness and fulfillment on all fronts.

If you’re one of the many people with the fear of change, this is for you, a new start, a chance to stop robbing yourself of the opportunities available to you with a little risk.

The first thing to realize is that your resistance to change is emotional. And emotional resistance is really difficult to overcome. It can be done.  Lately I’ve been thinking a lot about emotions and how each and every emotion we have is a choice. This has really struck a chord in me and given me a new found sense of freedom over what I choose to feel.

Sometimes this resistance is ennui, a general weariness (not to be mistaken for laziness) and what is required in this instance is a sincere desire to push past. For other people change is a fear losing something valuable and a fear the unknown. Valid, both, but remember, regrets are seldom about things we tried, and often about the things we were too afraid to try, the chances we didn’t take.

Part of what I am changing has to do with really exciting developments soon to come in what I am offering at MAXpersuasion. Please stay tuned for new classes, new opportunities to expand your persuasion and your life.  If you would like more information about classes starting soon, please contact Kim at kim@maxpersuasion.com and ask for a run down. Otherwise, stay tuned… there are many exciting changes to come.

Here's to your success!

Kenrick E. Cleveland

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The Persuasive Power of Focus

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January 22nd, 2010

Hi Persuader,

We live in a world of distractions and this, I feel, is an understatement. We have so much coming at us from all arenas. . . Even as I sit here typing this, I’m getting alerts that I have new e-mail, I’m getting instant messages from my assistant,  the dog wants to play, nature calls, I’m thirsty, the phone rings.  Phew.  It’s exhausting just to write a paragraph with all of the other things intruding on concentration and focus.

There’s an old saying, ‘If you chase two rabbits, both will escape.’  By scattering our energy, we are not giving adequate attention to the important task at hand.

Alexander Graham Bell once said, ‘Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus.’

There are so many things we can and may be thinking about when we are interacting with a prospect or client. Our internal dialogue may have us worried about our breath or maybe we’ve got something stuck in our teeth. We might be worried about what the mechanic is going to tell us when we call them back or if the kids got to school on time. Issues large and small will battle for our attention and really what we need to be doing is focusing on our prospects and moreover, focusing intently on our prospects criteria and values.

I think of this focus as a flashlight. For example, if we aim our flashlight at a wall out in front of us, we might think we’re seeing quite a bit.  But say there’s something on a shelf that you really want to see. . . what do you do? Well, if you have a flashlight like mine, you have the ability to make the beam wider or narrower. When it gets narrower, it penetrates further. And when it’s wider, it shows me more space, but less distance.  By beginning to focus laser-like on one aspect, we can see more clearly what we want to see (in this case, what we want to know is what our clients want).

As persuaders, I would say one of the things to focus with our flashlight upon is the identity of the person that we’re talking to.

What did I just do? I adjusted the flashlight. I got clearer about where I wanted to focus.

I like to imagine that the client is a white board, I’ve wiped clean, wiped myself clean, and now they’re writing themselves onto that board of which I’m becoming a part of.  If we can focus on identity as persuaders, this would be a key area for which we can develop parts, a key area that we can frame and reframe. It’s a very powerful area.

The whole point of what we’re s persuaders is to learn to shine that light in various ways to best understand and provide what it is that our clients and prospects want. So take a deep breath the next time you are interacting with a prospect, and really focus that beam on them shutting out all other distractions.

Kenrick

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Let Them Vent

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January 17th, 2010

Hi Persuader,

A friend and marketing genius I know recently said to me, “A recession is a transfer of wealth from the scared to the bold.”  This statement stopped me cold in my tracks.  It’s an incredible revelation and a whole new frame around this the current predicament we find ourselves in.

Money is still being spent out there, folks.  The million dollar question is, is this money going to be spent with you or is it going to be spent with your competitors?  Say there’s been a decrease in spending by 5 or 10 percent.  If you do the math that means 90 to 95 percent of the money is out there for the picking.

What distinguishes a skilled sales professional, business owner, real estate agent or financial planner from the rest is the realization that now is the time to boldly hone your message and target your clientele and the ability to enact this honed message.  What does that mean?  For one thing, it means that now is not the time to skimp on your marketing.  Now is the time to reach out to your prospects and clients and delve deep into their values, their needs, their core drives and utilize your persuasion skills fully.

Most people believe that persuasion is something that is done externally to someone else.  This is only half the story.  Persuasion is something that we first and foremost need to apply to ourselves.

To that end, I’m going to share with you the first thing you need to do in this fear-based economy.  This is a revolutionary idea. It’s invaluable.  And yet, it’s somewhat scary.  It’s what is making my students more money than their competitors and helping to keep their clients from straying at the same time that they’re acquiring new clients.

No one likes to be yelled at, no one likes to be on the receiving end of anger or frustration or disappointment or fear or devastation, and yet my advice to you is: get comfortable with being the recipient of all of this.  Here’s the big secret:  Allow your clients to vent.  Most sales professionals will try to diffuse this or wiggle out of it.  Many will become defensive and unload excuses.  Simply put:  Sit there and take it.   I promise that the venting process will allow your prospect or client to release this fear and anger and disappointment.  It’s not going to eliminate it, but it will go a long way to getting them to the point where they are again open to receiving your message.

This most certainly gives you an incredible advantage!

Warmly,

Kenrick E. Cleveland

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The Art of Procrastination

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January 12th, 2010

“We shall never have more time. We have, and always had, all the time there is. No object is served in waiting until next week or even until tomorrow. Keep going... Concentrate on something useful.” --Arnold Bennett

Hi Persuader,

Okay, so sometimes I just don’t feel like writing. And sometimes I just don’t feel like working. And on occasion, I’ll admit it, I just don’t feel like going to the gym. And I can always think up so many other things to do, like organize my receipts, or walk the dog, or catch up on my TiVo viewing. . .

And sometimes I even procrastinate on one thing by doing another thing which I was previously procrastinating on. For example, sometimes I don’t want to write so much that I’ll choose the gym as an alternative.

For the most part, though, I’m lucky. I love what I do and I have overcome my minor bouts with procrastination by working with my other-than-conscious mind and working with my intention to set my daily, weekly, monthly and yearly courses, setting watermarks along the way to make sure I am succeeding in my goals.

Procrastination is avoidance. But sometimes there is value in procrastination, sometimes avoiding one thing can push you into another.

In the business world, time is of the essence, so time management and getting things done is king. Having a way to manage any serious procrastination problem is vital. Procrastination is a habit and habits can be broken and rerouted. When you break an old habit, however, it’s important to have a new one in its place, a system for dealing with the ruts that we’ve gotten into over time. (Many times you’ll see a smoker nibbling on carrot sticks as a temporary alternative to get them over the hump where their hand/mouth habit is concerned.)

Understand that your intention is what is setting you on the path to avoidance. And by switching this intention and having a solid resolve for what you want to do and how you’re going to do it, you are setting your other-than-conscious on a mission. This works only if you train your other-than conscious mind properly.

Try this: have a conversation with your other than conscious. Ask it for its help in turning a new leaf on getting things done. Set small goals at first, goals that you are certain you can keep, because you are training your other-than-conscious to work on your behalf. So if you say, ‘I’m going to take out the garbage’, take out the garbage. That’s totally doable. And if you say, ‘Okay, tomorrow I’m going to make two phone calls which I will follow up on with letters’, make those two phone calls and write those two letters.

Visualize yourself keeping your appointments with yourself, following up on your intentions, and getting things done. By creating this synergy with your intention, other-than-conscious, imagination and your deep desire to accomplish what you need to accomplish, you have the ability to push past any procrastination problems you might encounter.

Here's to victory over procrastination!

Kenrick Cleveland

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Bound To Buy: The Use of Binds in Persuasion

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November 10th, 2009

In today’s issue, you’ll learn about a fascinating tool that will allow you to amp up the ease in which you can persuade someone.

Binds are a fascinating strategy in persuasion which should be used sparingly (especially in writing), a little ‘persuasion seasoning’ so to speak.

Binds are language patterns and like all language patterns there’s a formula.

For single binds there are two formulas: the first is, ‘if X, Y’ and the second is ‘the more you X, the more you Y.’

As a general rule, the X will be a pace (something that is verifiably true) but it can also include a suggestion or a challenge, and the Y will be a lead, how you want them to think or respond but they’re not currently doing, necessarily. (For more on pacing and leading, stay tuned.)

In other words, you can think of X as the set up, and Y is the punch line.

‘If you develop a deep understanding of the power of binds, you’ll feel compelled to sign up for The Persuasion Factor.’

Okay. . .that’s a pretty obvious example. Very transparent, I know, but you see that the first part of the sentence ‘if you develop a deep understanding of the power of binds’ is a suggestion or challenge, and ‘you’ll feel compelled to sign up for The Persuasion Factor’ is the lead, what I want you to do which you may not currently be doing.

Here’s another example: ‘The more you read what I’m explaining, the more you’ll understand the power of using it.’

Let’s break that down a little. The more you read about something, i.e. the more you read about using binds, the more you will understand how powerful they are to use. Is this true? Possibly. I think it is. But it’s more of a presupposition than it is solid, hard, cold fact.

Binds do not have to in any way make sense or be logical.

For example: ‘The more you hear about this piece of property, the more you will be compelled to buy it.’
Is that logical? Not necessarily. In other words, hearing a lot about something doesn’t compel people to buy. Hearing the right things about something might compel someone to buy, but the suggestion here is that that there is a logical link between hearing about the property and being compelled to buy it. You’re creating that link, you’re creating the truth, and you’re making it so in their minds.

Here’s where we start to get into some really interesting ways of using this. ‘The more you try and object, the more you will find yourself going along with these ideas.’

What are we really doing here? We’re issuing a challenge. The more you try and do something we don’t want you to do, the more you’ll find yourself doing what we want you to do.

Here’s another one: ‘The more you want to feel good about yourself, the more you’ll need to act now on this proposal.’

You might say, ‘Kenrick, you can’t just say that to people.’ Well, yes I can. And I do. And it works great. It helps if you make them sound natural. And it also helps to understand them and the related strategies that can make their acceptance even better.

My advice: write some samples out before you try using this technique. It is something that needs to be delivered smoothly or you will get an odd reaction.

Questions? Comments? Login to the blog and let me know.

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How to Get More People to Persuade and More Time In the Day

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October 10th, 2009

There are two parts to persuasion and selling. Persuading and selling with class, elegance and integrity - and having people to talk with about what you do.

One of the things I'm hearing quite a bit about these days is that you'd like more people to persuade. The question is how.

Another thing I'm hearing is that people are working more hours than ever before.

I'm not and I'll tell you why and hopefully it will be of help to you too.

Confucius said, "Find a job that you love and you'll never work a day in your life". That's so very true.

Raymond Aaron reiterates this in his book: Double Your Income Doing What You Love. (This is a great book and I highly recommend it. It is full of strategies to implement this process. I'm finding it extremely valuable.)

So the first reason I'm not "working" harder is that I am doing what I love. Yes, I spend a good amount of time doing it, and it is time that is enjoyable.

That said, nobody wants to "work" 16 hours a day.

Nobody wants to be stuck at their computer, or doing grunt work to keep the wheels of their business turning.

The reason you got involved with my materials is so you could be more efficient, persuade easier and close a bigger percentage of those you talk with. In other words, persuasion is a shortcut for you to more success.

My materials will do that for you with helping you master the process of persuasion. But it's the other side of this that trips most people up.

Without the people to talk with, your persuasion skills don't help you as much as they could. Of course, one of the saddest things that I hear (on an all to regular basis) goes something like this: "Kenrick, I have a BIG client that I am going to see in 7 days, which of your materials should I study so I will be able to be as persuasive as possible?". It's sad because Persuasion is not something you learn in 7 days.

The study of persuasion, human nature, influence and selling is something you get into and stay with so you are always sharp. That said, building your business is where you'll create the people to be able to persuade so you can grow your income.

In other words, you have to focus on both sides: learning the art of persuasion and growing your business.

Let's talk about the growing of your business part for a moment.

First let's talk about WHAT a business is. In my opinion, it's a way to leverage the knowledge you have to create bigger results than you could do solely on your own.

If you believe that too, then the next step is to begin to leverage more effectively than you are currently are doing.

The problem many have is creating a "business" that is really nothing more than a job. And that's about how much it pays too. There's no leverage and thus little income.

So what's the key to this leverage? It's getting other people to do the work and create more profits for you so you can focus on doing what you love. (Again, you gotta see Raymond's book.)

And a big key to that could be: Outsourcing.

You might have thought about this before and concluded it's too hard, too expensive, too risky, too time consuming etc.

For me, that's where Marc Lindsay and Daniel Turner came to the rescue.

These guy are the Masters Who Run Multi-Million Dollar Businesses on Outsourced Labor…

Marc and Dan have built their multi-million dollar (per year) web empire using outsourcing.

They currently have over 140 websites, over 100 “staff”, 3 companies (including one of the world’s most respected SEO companies), and offices on 2 continents - and have several sites and companies that make 7-figures per year.

The Key is Their Systems

This was where I was going wrong and where Dan helped set me straight.

The brilliant part about Dan and Marc’s business is everything runs on systems.

That means Dan and Marc didn’t take on the role of being “outsourcing managers” as their new job title - everything runs by itself, according to the system.

And this means their businesses run themselves, grow themselves, improve themselves, and become more profitable - making Dan and Marc more and more money with practically no time and effort required. Wow.

Dan and Marc’s “Outsource Method”

If you want to find out more about how they did it, Daniel and Marc have just released their “Outsource Method” - their “how-to” guide that gives you the systems and techniques that they use in their own business.

It will show you how they started their business for $50 while they were flat broke - and how you can get started the same way (hiring staff who will take the load off you for just $50 per month).

I have the program and LOVE it. It is changing my life and my business. I'm doing exactly what they say and already have outsourced a number of tasks. (Just doing the work to put together one of the systems I've created was incredibly liberating and immediately showed me how I can benefit.)

The $1 Introductory Trial

The price will be going up to $995 on October 15th. But if you get in before Thursday, you can try the full course for $1 (paying $297 in 5 days time if you like what you get.)

If you want to find out more, or get access to Dan and Marc’s Outsource Method at the $1 trial price, here's the link, outsourcing. This is a direct link, not an affiliate link. If you decide to keep the course, we do not profit (other than to feel good knowing we've been of service).

Make sure you get it at the $1 introductory trial price (before Thursday October 15th) - this is incredible information that you won’t want to miss. Check it out and see if you feel like I do with the materials.

If you think this might help you, go check out How to Outsource.

Log into the blog and let me know your thoughts. Are you using outsourcing - either locally or abroad? What are your thoughts?

To having more people to persuade,

Kenrick

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